27 REFERRAL FACTS TO BLOW YOUR MIND!
You know referrals are valuable, but do you know just how valuable?
Referrals are amazing, awesome and without a doubt the most sought after compliment to our services and products, but are any of us really focusing on the power of referrals, making plans to increase and grow our referral business? And if you are, how are you tracking and optimizing on your referral business in the digital era?
Here’s 27 referral facts to blow your mind and get you ready to start your own custom referral program today!
- Word of Mouth is STILL the most influential factor in driving purchases. – Nielsen
- 72% of marketers still do not recognize and leverage the value of customer referrals. – Loyalty360
- “Referral Marketing is the dark horse of marketing, a dark horse is a candidate or competitor about whom little is known but who unexpectedly wins or succeeds.” – GIGAOM
- People are 4 times more likely to buy when referred by a friend – Nielsen
- The lifetime value of a new referral customer is 16% higher than your average customer. – Wharton School of Business
Ready for the rest?